Innovation In Compliance With Tom Fox

Tom Fox chats with President and founder of Simple SEO Group, Brendan Egan, in this week's show. Brendan is a podcast host as well as a contributing author to Entrepreneur Magazine. His recent article entitled Marketing Dos and Don'ts During A Crisis is the focus of discussion on this week's episode of Innovation In Compliance.  Marketing During A Crisis "Your marketing is really what's going to drive your business and drive your revenue and determine whether or not you're successful," Brendan tells Tom. In day to day business, and especially during a crisis, you need to look at marketing based on your short-, medium- and long-term objectives. Brendan points out that you shouldn't make any knee-jerk decisions that would impact your long-term growth or integrity. Instead, make short-term alterations to your marketing during a crisis that demonstrates how you're supporting and looking out for your customers. Your medium and long-term plans will most likely be unaffected, Brendan says. Why Lawyers Need To List