For The Creators

Today we sit down with SMADE aka Junior Adeosun, who is the top promoter for Afro Entertainment in the UK. We explore Smades rise from creating a house party movement, to club nights and to hosting concerts with Africa's biggest superstars such as Wizkid, Tiwa Savage and DavidoWe discuss:- Growing up in a family of 13- Being put in a position of leadership from young- Being voted as prefect in school- Moving to London & working 2 jobs- Studying Marketing in University of the Arts- Hosting large house parties that became legendary- Starting afrobeats parties 10 years ago- Doing it for the culture, putting on Nigerian Independence parties- Becoming a promoter, selling out shows using tactics from textbooks to apply in real life- Leading by example, getting hands dirty even though there is a team of 30- Investing in the culture, why you don't always make money but can make a difference- Upcoming events- Giving back and leaving a legacy- Being an HIV ambassadorLinks:https://www.instagram.com/iamsmadehttp