Talent Marketing Solved

HollyFrontier is an independent petroleum refiner that produces high-value light products such as gasoline, diesel fuel, jet fuel, specialty lubricant products, and specialty and modified asphalt. A Fortune 500 company, HollyFrontier has been expanding rapidly through organic growth and acquisitions. However, despite this growth, their talent acquisition team was facing a major challenge—no one knew who they were. HollyFrontier partnered with S2E Solutions as part of their initiative to bring together its brand under one umbrella that accurately and authentically represented its diverse locations and personalities in order to attract and retain the best candidates for their organization.