Av Matters Podcast

On this episode of the AV-Matters Podcast, we bring you Tom Stimson, President of The Stimson Group. During our chat, we discuss key points from Week 4&5 of the webinar series, The Show Will Go On. The topics we dive into on this episode include: What AV companies should do to retrain customer behaviors How the expectations of sales performance should be set. Why is targeting is one of the more important steps in the customer experience Turning the bowtie effect into a diamond Which customer buying style will be most prominent post COVID-19 Why It's Important To Get To And Maintain A Zero State Why Kits Are Important For Company Success Then When & How AV companies should look at adding FT resources Resources & Materials: Webinar Registration Website: The Show Will Go On - Business Survival Series Past Webinar Replay Website: Catch pass webinar episodes of the series About Our Guest: Tom Stimson MBA, CTS is an authority on business and strategy for small- to medium-sized companies. He is