Ready To Launch

"It sounds cliche, but I could not stop thinking about this idea. I was in bars with friends and I could not stop talking about it. I was sleeping and would have dreams about it. It was one of those ideas that I was honestly obsessed over." — Jonny Grubin on SoPost. We welcome Jonny Grubin of SoPost onto the Ready to Launch Podcast. SoPost, named one of the UK's fastest-growing tech firms (fast 50), provides companies the ability to reach their customers online and send them sample-sized products. An incredible story: — Jonny's background in entrepreneurship, launching his first business by accident at 12 years old — Dropping out of university for a startup idea that came from Twitter — Meeting cofounders on Twitter⠀ — What didn't work about his failed venture preceding SoPost⠀ — Being resourceful in the beginning stages of starting a business, how he did it with SoPost⠀ — The evolution of SoPost, his initial misreading of what the customers valued most about SoPost⠀ — What has Jonny's day-to-day been like am