Cody Builds A Business

In January 2019 I set an arbitrary goal: bench press 250 pounds. This represented a gain of about 30 pounds over what I thought I could bench press. Within a few weeks (February 5th to be exact) I hit my goal of 250 pounds on a barbell bench press. Impressive? Hardly. It was a dumb goal. Here’s why: For starters, it was an arbitrary number. Why not 255? 245? 275? I just plucked 250 pounds out of the air. Worse, it was finite. Meaning, when I hit my goal - what next? Do I stop going to the gym? Do I pick a new goal? Do I go take up yoga instead? Numerical goals are for amateurs. Run a 10K, lose 10 pounds, eat 5 vegetables. Goals are for losers. Winners create systems. Get the James Clear book here: