Bbva The Mind Bank

Disruption has reached the meat industry. A group of companies in the biotechnology space has effectively developed meat made from plants or from the in vitro cultivation of animal cells. Alternative meat is not new. However, what makes the new generation of products unique is that their creators achieved what just some years ago seemed impossible, that is, to replicate the texture and flavor of the meat without slaughtering animals. If the innovation succeeds, these companies will revolutionize the food industry in a way comparable to how Amazon and Tesla transformed the retail trade and auto landscape.