Quiet Confidence With Dr Tess Crawley

Ep. 119 WHEN TO GIVE IT AWAY FOR FREE

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Synopsis

I’ve had a couple of conversations with business owners this week that have raised this question from a couple of angles ... By “giving away” our knowledge and expertise on social media, are we doing ourselves or our profession a disservice?   Short answer is no.  Longer answer is N-O.  “But how does that gel with charging my worth?” ... is usually the next question.   Here’s how it works, in a basic nutshell.   1. Charging your worth is about valuing the services you are selling in your business, valuing the time you’ve put into training in your profession, valuing your years of experience, valuing the risk you carry as a business owner, valuing the power of your reputation ... and not being afraid to charge for your services at a rate that is respectful of all of these things.  2. Giving it away ... Providing freely available content on social media, or via your website, or through public events (etc) is a great way to offer value to your broader community on a grand scale. You