Ross, Al And Luke

Today we talk about the importance of knowing where you're going and why. It's so critical to achieving success that Simon Sinek has written a book on it and his talk on 'Why' is one of the most watched TED Talk videos of all time! Suggested reading 'What got you here won't get you there' Al requested I add a few videos to get you started with Simon Sinek 'Start with Why': https://youtu.be/YnBs6YGPAu4 https://youtu.be/5KyI9zhYA10 https://youtu.be/u4ZoJKF_VuA https://youtu.be/4VdO7LuoBzM https://youtu.be/RyTQ5-SQYTo https://youtu.be/8grVwcPZnuw