Radio Stuff Podcast

Radio Stuff is brought to you by www.broadcastingschool.com 07/09/2015 - Larry Gifford reacts to the sudden departure of Tony Brunon from WIP and terrestrial radio (00:00-03:30) and brings host John Kincade on who talks about what Bruno means to him before chatting about the secrets to longevity on the air; including the importance of mentors, great producers, listening and reinventing. (03:30 - 25:00) More ratings talk. We've discussed PPM and Voltair and now a new perspective on the radio ratings debate. Cumulus EVP John Dickey, at Talkers New Media Conference, talked about how ratings are becoming a tax and we deserve to know the +/- of these estimated ratings, but Nielsen refuses. (25:00-34:00)