Policy Punchline

Jacques Bughin is a senior partner at McKinsey and a director of the McKinsey Global Institute, the firm’s business and economics research arm, and one of its three global co-leaders. He is also a leader in McKinsey’s Media and Entertainment, Corporate Finance, and Strategy Practices and co-leads the Digital Economy Initiative, a recently launched McKinsey knowledge program. Since joining the firm in 1992, he has been based in Amsterdam, London, Montreal, New York, and Toronto, working primarily with media, telecom, online services, health care, fintech, travel and logistics companies on a variety of issues, including marketing and sales, digital strategy, productivity, business technology, leadership, and organization. He has coauthored numerous publications, including McKinsey Global Institute reports on globalization, Internet of Things, Big Data, and social technologies and numerous articles in the McKinsey Quarterly as well as academic journals on industrial economics, organization, digitization of fir