Policy Punchline

“Most sports and entertainment companies are satisfied by taking a more traditional focus on game attendance, meaning ticket purchases and merchandise purchases as a measure of fan engagement, and they stop there,” said Iwao Fusillo, SVP of Data Data Analytics and Insights at the National Football League. Since his arrival, however, Mr. Fusillo has spearheaded the NFL’s “data revolution” – from bringing on Amazon as a strategic partner for AI and machine learning technology to introducing wildly successful crowdsourcing programs such as the NFL Punt Analytics Competition and the NFL Big Data Bowl. Mr. Fusillo’s contribution to the NFL in the realm of data analysis have significantly pushed the culturally-significant sport of football forward in ways that even the most dedicated fans may not be aware of. In this interdisciplinary podcast between data, sports, and the NFL’s business model, our co-hosts Tiger and Arjun talk with Mr. Fusillo about the rapid integration of the latest data analytics advancements