Taan Global Talks
Vietnam’s powerful Influencers are shifting trust among the younger population
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:20:07
- More information
Informações:
Synopsis
Vero recently conducted a survey in Vietnam about the rapidly growing power of influencers among the GenZ and GenY communities. While this is not a new marketing development, the depth of influence within this community has important implications for traditional methods of brand marketing throughout the region. Vero shared a few findings, and opportunities that may be valuable for marketing. - Brian Griffin - CEO and Raphael Lachkar - Director, of Vero (https://vero-asean.com), Taan Affiliate agency based in Thailand, Vietnam, Myanmar, Indonesia.