Straight Talk With Supply Chain Insights

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.AudioPlayer.embed("audioplayer_160", {soundFile:"http%3A%2F%2Fsupplychaininsights.com%2Fwp-content%2Fuploads%2Fpodcasts%2FForecast_Benchmarking_with_Robert_Byrne_of_Terra_Technology-Podcast_159.mp3"}); Rob Byrne, CEO and Co-Founder of Terra Technology, discusses forecasting, demand sensing, and the planning benchmarking work he’s done showing how complexity is growing with industries.  He found that the bottom 50% of items were only 1% of sales. He also looked at Europe versus the United States and found 2.5 times the complexity.  He would recommend reviewing your new product introductions and determining the cost of doing this versus a 0% chance of success.  You have about a one-in-a-thousand chance of a new product becoming an “A item.” Straight Talk With Supply Chain Insights – Podcast episode #159