Recode Replay

Machine Zone CEO Gabe Leydon talks with Peter Kafka about the free-to-play gaming business, where his company has found success with Game of War: Fire Age and Mobile Strike. He discusses how smartphone games attract new players who pay nothing to start, and then make money off of them later. Plus: Why media companies ignore performance marketing data at their own peril. Learn more about your ad choices. Visit megaphone.fm/adchoices