Adil Amarsi Unplugged

Before becoming the CEO of the creators of the internet's best ads such as Squatty Potty, Purple, Chatbooks to name a few, who was Benton Crane? He started his career in data analytics. Labelled himself as really nerdy, he worked as a service statistician/econometrician in intelligence agencies. A door just opened when Harmon Brothers pioneered YouTube advertising and finished a project with Aura Brushed and needed a data geek As CEO of Harmon Brothers, the Provo, Utah-based ad agency behind the most viral ads in internet history, he had the opportunity to manage the incredible team behind ads that have collectively driven more than 1 billion views, over $300 million in sales, and revolutionized the way products are marketed. On today’s episode, Benton freely unfolds the MASSIVE trends in social media today from a CEO’s perspective. As he lists down the steps to position your brand in front of legends such as Apple and Amazon, discover how to secure funding for your ad campaigns, select your sales engine