Meeting Architect Podcast

On this episode, Brenda is joined by Liz Akey, Executive Director & President of EMA Marketing. Brenda and Liz have a great conversation uncovering the steps that Liz took and the experience she built to get to where she is today. Discussed in this episode: The different industry verticals that Liz has worked in Marketing, travel and public relations SITE Society for Incentive Travel Excellence Entrepreneurship is calling!  Supporting boutique, independent brands and destination marketing companies. Educationals vs FAMs from a hotelier’s perspective The difference between city centre, urban and resort destinations Key Learning: There are a number of areas and verticals one can work in. However, in this industry ROI for all stakeholders is essential. Connect with Liz: EMA Marketing LinkedIn: Liz Akey ➡️ The Meeting Architect Podcast is proudly brought to you by The Howes Group