The Digital Sport Insider

David is a senior executive with almost 20 years experience within digital. He's been at Sky since 1998, aside from brief stints at TEAMtalk Media and Coral, and has risen through Sales , Commercial Manager, Business Development Manager, Director of Mobile Apps and Services and then in 2012 to Digital Director for Sky Sports. In this chat (over Skype hence the differing sounds) we went through a number of topics including; - What his role encompasses at Sky - Why the recent reports of viewership decline in football need to be taken in context with Olympics, types of games and differing viewing habits (numbers didn't include Sky Go or NOW TV) - Their investments in the likes of Whistle Sports and GINX TV - How Whistle has helped relaunch Soccer AM to a new generation - The lessons startups can learn when pitching in ideas/products to him at Sky - Their work with Twitter on producing highlights for their Amplify product - Developing branded content with Ronaldo and Nike - How they stay relevant and keep innova