The Digital Sport Insider

Seb works with his brothers, Spencer (presenter, founder) and Saunders (video lead) on Spencer FC and Hashtag United, and separately with his Dad on their renewable energy business. We sat down to speak about his work with Spencer and how he came on board in November 2015 as the team started to build out and the potential for the channel became more obvious. The Wembley Cup, with lead sponsor EE, ran in 2015 and 2016 with great success. With a highlight for Seb being when EE proclaimed it the best campaign they'd ever done, even including TV and print. Quite an achievement! We also touched on Hashtag United, a team that started out as a group of friends and now has been covered by the likes of BBC News and The Telegraph as it becomes a commercial alternative to more traditional football competitions. Plus the eSports team they have started to build out as well, with some insights into work going on at EA to take FIFA to the next level. He has some great stories involving Arsenal fans from Russi