The Digital Sport Insider

With four podcasts out already this month, Dan takes a look back at the best bits from his chats with Joe Hills (Infinite Esports), James Ruth (MLS), Stephen Cleary (adidas) and Benjamin Penkert (SportsTechX). You can hear how EA and MLS are developing eMLS into a pathway for people to get involved with the league, and hopefully develop into fans of the on-pitch game from James.  Joe Hills offers his perspective as someone deeply involved already in the esports industry. How does he see sports involvement developing and what could be done better from both sides? Benjamin Penkert has developed the first clear picture of the sports tech scene in Europe and helped benchmark where the industry stands now. His European Sports Tech Report is definitely worth a read. But we start off with Stephen Cleary, who provides some insights into the adidas football Tango Squad campaign and how they're turning their micro-influencers into a team of influencers in their own right, and helping them find their paths within th