Nerd Moments Podcast

If you’ve been trying to build a brand for yourself or your company online for a while now, you’ve probably already heard somebody say... “If you try to serve everyone, you’ll end up serving no one.” Which, for those of us who feel called to serve a LOT of people and make a BIG impact on the world, can sound a little disheartening, right? We don’t all want to just serve a small handful of weirdos— we want to change the freaking WORLD, am I right? If so, then there's a really important marketing concept that might really help you wrap you figure out exactly how to do that: