Ad Age Marketer's Brief
Marketer's Brief: Kraft Heinz
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:24:17
- More information
Informações:
Synopsis
Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz’s recent $15 billion asset write-down. We examine the fallout and why Kraft’s fall could be good for ad agencies.
