Ad Age Marketer's Brief
What the NFL's new ad code means for beer
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:25:39
- More information
Informações:
Synopsis
Active players can now appear in beer ads during games. Nick Kelly, head of sports marketing for Anheuser-Busch, talks about what this means for Bud Light, while dishing on the brewer's overall sports marketing strategy.
