Ad Age Marketer's Brief
Branded Entertainment
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:29:01
- More information
Informações:
Synopsis
Dan Sanborn spent 16 years at Diageo overseeing its entertainment marketing. Now he’s at Wheelhouse Labs, whose holdings include Kimmelot, a content and development company launched last fall by Jimmy Kimmel. Dan talks about his new gig and gives his take on ways to get brands plugged into pop culture.
