Ad Age Marketer's Brief
Scaling d-to-c
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:22:18
- More information
Informações:
Synopsis
Scott Tannen, founder and CEO of direct-to-consumer bedding brand Boll & Branch, talks about the company’s plan to accelerate growth through a recent private equity investment, how sustainability factors into the brand’s marketing message, and why selling on Amazon matters.
