Talent Marketing Solved

For anyone working in the hiring industry, it’s common to get calls from vendors pitching their one-of-a-kind, fool-proof tech that’s guaranteed to strengthen your employer brand and deliver top-quality candidates to your door. There is, however, a lot that these salespeople aren’t telling you. The truth is that you can buy all the new “revolutionary” employer brand products that come to market, but if you don’t have an effective brand to start, none of those tools will give you the results you need. That’s why, before you open your wallet, you should know what that “innovative new software” can and, more importantly, cannot actually do for you. From an unbiased perspective, we’re breaking down the benefits and drawbacks of incorporating a high-tech solution into your employer branding initiative.