Monday Morning Motivator

Most software demos are long and boring. After studying hundreds of demos, I’ve found you only have 5 minutes to prove you can solve their problem. Here are 5 tips to help you do that: The demo is not a tutorial: Save that for on boarding.  This is not the information they need in order to buy, and you’re missing the parts that matter to them.   The Demo is part of a larger presentation: Your presentation should be a story that brings the buyer on a journey from their problem to your solution and the demo is simply the culmination of that. Keep it simple: Even if it’s a complex product. Highlight their 3 biggest pain points and how your software solves them. Only sell your customers what they are buying right now.  Use Screenshots instead of a live demo. Don’t be afraid to use screenshots. They serve the same purpose and perform faster.  You can always pull up a live demo during the Q&A if they ask to see something outside of your planned presentation.  Leave plenty of time for Q&A: A 5-minute ca