Innovation In Compliance With Tom Fox

In today’s show, host Tom Fox speaks with Shaina Weisinger of Repurpose House, a company that repurposes long-form content into optimized social media posts. Shaina had years of experience in digital marketing strategy and established Repurpose House when she realized that her clients wanted repurposed content, a niche in the marketplace that no other company was filling. She chats with Tom about why repurposing is a good strategy, how she built her offshore team and her company’s 5 core principles.Why Repurpose?Marketers  struggle to consistently create new content for social media. Usually they already have high quality content that converted and got a lot of engagement. Repurposing proven content is a strategy Shaina specializes in: she takes longer-form content (such as blog posts, webinars and speeches) and breaks them up into many different pieces of content in a way that’s optimized for social media. If you've already taken the time to create the content, she says, don't just let it die.Building a