Innovation In Compliance With Tom Fox

What to Say During a Crisis with Eden GillottWhen you’re dealing with drama and you want to know what to do and what to say, Eden Gillott is the person to go to. She has been the President of Gillott Communications, a crisis PR firm, for over 11 years. She chats with Tom Fox about what a company should say in a crisis situation, how to prepare for a crisis in advance, and common mistakes to avoid.What to Say During a CrisisEden defines a crisis as anything that threatens your reputation in a way that will interrupt your business. Whenever there is a crisis incident, especially one that involves loss of life, your company should express sorrow and empathy, and should never make light of the fact that people have lost their lives. You should also think about your key message and goals: ideally, your strategy should include your short-term reaction, but also consider the long-term impact of your actions.How To Prepare For a Crisis While you can never predict a crisis, there are ways to prepare in advance. Think