Cold Call
Could Big Data Replace the Creative Director at the Gap?
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:18:32
- More information
Informações:
Synopsis
Is it time to throw out the creative director and rely on big data to predict what consumers want to wear next? Harvard Business School professor Ayelet Israeli discusses how Gap CEO Art Peck considers this bold idea to boost sales.
