Pricing Is Positioning

Whether you're starting out or are a seasoned freelance consultant, being a business owner means you go through seasons of extreme busyness to those of extreme workload lows.  During those peaks and lows, you want to employ what I call “Yes/No Pricing”. In today’s episode, I'll explain how I use this type of pricing to help increase my value and my rates over time. Plus, I’ll share some tactics that you can employ for optimal business success. “Yes/No Pricing,” can help you climb up the stairway of value and leverage your brand in the process. In this episode, I’ll cover these topics: “Yes Pricing” What it is, when to use it, and how to use it Why “Yes Pricing” or penetration mode is not the best place to be in far as positioning for your brand When to employ a “No Pricing” strategy How to “Price them to no" can leverage up your brand Why it’s always better to move up the value ladder rather than stay stagnant, even when you are super busy and need to turn clients away, plus how to turn clients away using th