Pricing Is Positioning

Today I'm excited to have my friend Shannon Mattern from the Pep Talks for Side Hustlers Podcast join me.  Shannon left her corporate job working full time after creating her own side hustle turned personal brand. She started blogging, podcasting, and doing website consulting work. Today we talk about how she went from side hustler to full-time entrepreneur. I think her story will resonate with you. Shannon was able to build her business on the side before jumping into it full time. We also discuss the importance of goals, strategic pricing, and even imposter syndrome. If you have been wondering how to start your own side hustle or how to turn it into a full-time gig, this episode is for you!  We talk about all of that and more in this episode of Pricing is Positioning. In this episode, you’ll hear: How Shannon transitioned from her full-time job to self-employed The importance of goals and her goal of reaching $10,000/month in revenue prior to switching to self-employment About strategically pricing your pr