Pricing Is Positioning

This week I wanted to share with you how I recently failed a product launch and why I loved it.  I launched my group coaching course or tried to monetize my personal brand and failed miserably. I got one sign up. Now you may be thinking, “Wait a minute, Paul, you failed and you loved it? I don’t believe that.”  It’s true, I failed, but there were many lessons I learned because of it.  In this episode, I am going to share the lessons I learned from failure, what I did wrong, and how I am going to fix it for next time. My hope is that you will find some key takeaways so you can avoid them. Or perhaps, more importantly, come to realize that failing isn’t the worst thing that can happen, instead, it may actually be the best thing that can happen.  And so, yes, I failed and I loved every minute of it.  In this episode, I’ll cover these topics: Building my consulting business and my brand One of my most notable corporate failures and how email almost got me fired Webinar failures, recordings (or lack thereof), and