Life Sciences Thought Leadership One-to-one

A Podcast Is Not an Ad. So Tell Your Story

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Synopsis

Doris J. Gilman The podcast format allows you to tell your story, complete with a setting, plot, and characters. If you think of your podcast as a story, you have a starting point, from which you can make a case study come alive for your audience. Begin by visualizing interaction with a virtual audience to deliver content that becomes real...