Change Your Mindset

I’m excited to have my long-time friend and colleague, Jennifer Elder of SustainableCFO.com, joining me today. With her on the show, you’re guaranteed to walk away with many nuggets of wisdom. At the Sustainable CFO, Jennifer works with smart business leaders who are interested in developing strategies to ensure their businesses are around for the long haul. Today’s CFO’s and CEO’s can get so overwhelmed with putting out day to day fires that they don’t think about what’s coming in the future. Jennifer’s role as a coach to CEO’s and CFO’s is two-fold: Supporter and confidence builder – With Jennifer in their corner, they don’t have to go it alone. She aids them as a confidant and sounding board for ideas that they can’t bring up to their teams in the workplace. It helps to know that Jennifer has “been there, done that” with anything that might be causing problems. She offers a different perspective – she doesn’t see things the way the others in the organization do, she has an experienced outsider’s perspecti