Change Your Mindset
Ep. 61 - Chris Jenkins: Why Associations Need to Stop Treating Members as Customers & Start Fostering Fellowship
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:59:35
- More information
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Synopsis
Chris Jenkins, CEO of the South Carolina Associations of CPAs, joins us today to discuss how you can better engage an audience of any size when you are speaking, and to discuss how we can improve association management. Although Chris is a technology guy – we originally met when he served as the Chief Information Officer at the Ohio Society – he believes that Associations, and business professionals in general, are relying on technology far too much, and using it improperly. Professional organizations need to re-emphasize, and re-facilitate, face-to-face human relationships. Chris has always had a knack for engaging large crowds of people, but he used to struggle with small group interactions. Partly due to technology, we have lost the skill to connect with people one-on-one – because of this, Associations and businesses need to offer more professional development opportunities for soft skills. Elevator Training Chris learned to engage people one-on-one through an unconventional training exercise: he was lock