Change Your Mindset

Boyd Search is the President & CEO of the Georgia Society of CPAs. Our conversation centers around how he approached changing the organization’s corporate culture, and the impact that the George Society is making on its members, associates, and the profession.   On Boyd’s first day as CEO of the Georgia Society almost seven years ago, I was actually his first new paying member – and I am still a member because his changes haven’t ticked me off yet!   So how (and why) is Boyd transforming the culture in the Georgia Society of CPAs?   Boyd’s first action as CEO wasn’t actually a big change or initiative – he took time to learn about the stakeholders in the association so that he could better make a plan for the future.   “As the world has changed, and as time becomes a more precious commodity, associations have, by and large, become more staff-driven.” The association hasn’t increased their staff, but existing staff positions now have new responsibilities, which means they’ve had to hire new staff or learn n