Change Your Mindset

Ted Janusz is a speaker and marketing guru, and he’s here to help you get the most out of your online presence. We discuss how you can set your organization apart from the competition, how to get your clients and prospects spending more time on your website, and what you can do to raise your level of authority to be perceived as an expert in your field.   Marketing isn’t the same as it was even just 10 years ago – or, at least, your marketing shouldn’t look the same as it did 10 years ago.   For starters, everyone has to have a website. “It’s like the modern business card.”   However, just having a website isn’t enough. You also need the right website.   There are two big marketing trends that emerged in 2017: influencer marketing & video. 79% of people who come to your website scan it, rather than read it – so you need to prioritize visual information, especially videos. Your site needs to grab someone in just a few seconds. Otherwise, they’ll move on. The people visiting your site only care about one thing