Change Your Mindset

My guest today is Kate Colbert, the Founder & President of Silver Tree Communications and Silver Tree Publishing and the author of the newly released book Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business. Kate provides great marketing advice for people in any kind of business, and she tailored this conversation for the financial professional. Now, this isn’t about converting accounting and finance professionals into marketers – It's about helping people like accountants make better decisions about their accounting practice by thinking like a marketer. In Think Like a Marketer, Kate discusses the five principles that will help you make this mindset shift and change everything for your business: Communicate for connection and meaning, not just to transact sales. (For a little bonus reading on this subject, check out this article in the Journal of Accountancy: “Networking Tips for Quiet People: A Little Preparation Can Take the Fear Out of Networking”)You l