Change Your Mindset

Jennifer Elder works with financial leaders to become more strategic, stay ahead of the competition, and be more successful. As a consultant and keynote speaker, Jennifer is known for being energetic and enthusiastic, and she has the natural talent for taking complicated topics and making them simple, practical, and immediately implementable.CPA Practice Advisor named Jennifer one of the Top 25 Women in Accounting in 2018. The American Institute of Certified Public Accountants and the Maryland Association of Certified Public Accountants named her a Woman to Watch in 2015. She has been awarded Outstanding Educator by the American Institute of CPAs five times. And in 2018, Jennifer earned the designation of Certified Speaking Professional, making her one of only 10 people worldwide who hold both the CPA and CSP designations (but maybe I can push that number from 10 to 11 in 2019).Becoming a Future-Ready CFO & AccountantIn the past, the role of the CFO was primarily looking in the rear-view mirror at the his