Coffee Break Blogging

Not long ago, I was looking for a local contractor to do a little work on our home. So, what did I do? I went and searched Google for local contractors who would do what I needed. I came up with several potential business and then I checked out their sites. And I noticed something... Their websites SUCKED. As a person who does new media marketing and knows the power of it, I saw a TON of glaring holes in their marketing. But, here's the question... Does a local "brick and mortar" business really need a blog? Should they be interested in online marketing? If you're a plumber, a dentist, a chiropractor, a lawn service - whatever it is - should you be blogging and doing online marketing? In episode 22, you'll learn about... Why a traditional business can most definitely benefit from a blog. How your website can attract leads - or scare them away - in an instant. Why even a traditional business needs an email list - and you should go about building it. What to send to your email list if you're in a "regular" bus