Coffee Break Blogging

In terms of techniques to drive sales, the most common one out there is the low-ball the price. Put it on sale, offer a discount, put out a coupon. And sure, it works. For awhile. Until it doesn't. See, low prices is really lazy marketing. And if you end up relying on it too much, it puts your business into a poor position. That said, there IS a good time to have low prices. There's a specific reason for them - and a specific context to them. In this episode of CBB - and part 2 of our series on setting your prices - we talk all about low prices. The 5 dangers of relying on low prices as your primary sales strategy When the right time is to use low prices Specific " real world" examples of low price strategies being used correctly This is an important episode, because the last thing I want you to do is mislead yourself into thinking you're going to generate a really nice income online on the back of $7 eBooks. :)   Today we are going to go into Part 2 on how to determine and specify what to charge people...