Coffee Break Blogging

You've probably heard it a number of times by now... "The money is in the list". Great. Cool. But, what does that mean? And why is it true? Does it mean you're just constantly pitching to your list? No, not at all. If you back up to the last episode (#148) where I once again gave the bird's eye view of how this whole business works, you'll see how the primary purpose of the email list is to move people through your sales funnels. Those funnels are like pipes.... and the more people you can keep inside those pipes, the more money you make. And the email list is literally the force which flows people through those pipes or gets them to re-enter those pipes. In this episode of Coffee Break, I walk you through how this works. What happens when people get onto your list? What do you do with your "general list"? Are you constantly pitching? Let me show you how this works.   So today let's talk about how to use your email list to move people through your profit funnel; your sales funnel. The whole purpose of the ema