Coffee Break Blogging

All of us – and yes, you – have people who come to our blog who end up leaving without opting into our list. Sometimes it is because they’re not interested. Sometimes they just never saw your lead magnet. Sometimes, they’ve got such short attention spans that they could have the most awesome, relevant free download staring them in the face and they don’t see it. But, once they back away and leave, is that it? You’ll never see them again? Not necessarily. Bring in retargeting (sometimes called remarketing). You know it, even if you don’t think you do. Because we’ve all experienced going to some website to check it out. Then, we just happen to see their ads all over the place. It is like they’re FOLLOWING us! You might see an ad for them in your Facebook news feed. You might even see banner ads showing up on other websites you visit. That’s retargeting. And it is usually much cheaper to do this kind of paid advertising than going out to new people. Usually. In effect, you’re capturing traffic that bounces off y