Flack Pack

What if you could tell a journalist how your story will play on his or her news website? Imagine being able to predict social media engagement in a news pitch. Wouldn’t it be cool if you could shape your story to make it irresistible for newsroom gatekeepers who are increasingly focused on audience data and their own analytics? Erik Huddleston is rapidly becoming the PR pro's best friend. His team at TrendKite in Austin, Texas thinks it has figured out how to do all of this and more, with a new technology he calls Story Kit.  It’s brand new, but those who’ve used it already have called it “life changing.” Huddleston discusses the idea behind the AI in this special PRSA Conference episode of the Flack Pack. LINKS: TrendKite.com https://www.trendkite.com Story Kit https://www.trendkite.com/products/connect/story-kit Erik Huddleston https://www.linkedin.com/in/ehuddleston/