Flack Pack

Sugar Skulls and PR Skills with Christina Borrego and Jessica Davila-Burnett

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Synopsis

The Flack Pack honors the Dia de los Muertos with a conversation about Hispanic and Latino public relations. If you don’t speak Spanish, this topic can be as scary as a Trump tweet, but much easier to overcome with the right advice. Our guests this week are experts in multi-cultural public relations. Christina Borrego is the Public Relations Director at Riester in Phoenix. Jessica Davila-Burnett is the Principal at JDB Public Relations in San Antonio. They say there’s nothing to worry about when it comes to tackling a multi-cultural communications assignment provided you keep your focus on the audience. Don’t miss this opportunity to brush up on your multi-cultural PR knowledge with two seasoned PR pros who speak to these audiences every day. And for more on Sugar Skulls, a key part of all Dia de los Muertos celebrations, click here. Pew Research Center Christina Borrego Dia de los Muertos Jessica Davila-Burnett