Flack Pack

Harold Burson’s career spans most of the 20th Century, and he’s not done yet. At 98, this icon of the public relations industry continues to work several days a week in his Manhattan office. The Flack Pack recently ventured to New York City for the chance to spend a couple of hours with the man PRWeek once called “the century’s most influential PR figure.” In this special episode, you’ll hear Burson’s views on several current topics, including the state of the PR business, global threats to journalism, why PR people should support their media colleagues, and more. Robert is joined by Emma Ingram, the publications editor in chief for the national office of the Public Relations Student Society of America. Together with producer Koji Wieber, they ask the questions, and reflect on them between segments. The Buzzer Beater and Sarah Shelson’s question of the week return on Friday, April 5th. Links: Guest: Harold Burson Co-host: Emma Ingram Amazon: The Business of Persuasion