Flack Pack

As PR people, we can spend hours each day reading proposals, news stories, and social media posts. Reading is key to the work we do communicating messages to target audiences. Given that, it might be hard to imagine spending our free time reading, but then again, it’s the reading we choose to do that helps us do a better job at work. Contributor Gina Luttrell kicks off our PR Summer School series with a short reading list curated just for listeners of the Flack Pack. Also, this week’s Buzzer Beater player tackles AP Style with a list of questions that are definitely of this world. Links: Amazon: The Business of Persuasion Edward Bernays Walter Lippmann Flack Pack Host: Kathleen Looney The Oscar Mayer Wienermobile AP Stylebook Guest: Courtney Calvin Guest: Gina Luttrell Amazon: The Four Tendencies Amazon: The Formula: The universal laws of success Amazon: Seven Layers of Social Media Analytics Amazon: Social Media: How to engage, share, and connect Amazon: What do you do with an idea? Amazon: What do you do wi