Content Marketing Quickie

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of June 11, 2019.   -You’re probably getting ripped off. That’s right, if you buy digital ads for your company you are definitely getting ripped off, it’s just a matter of how badly. Cybersecurity company Cheq just released a study that shows advertisers will blow more than $23B globally to ad fraud this year alone. For every ad dollar spent, 10-15% of it winds up in the pockets of companies who are actually supposed to protect you from digital ad fraud. Now if you’re Polyanna and think it couldn’t possibly be that bad, you’ll embrace another study that was done using the exact same methodology by the Association of National Advertisers. They say yeah, you’re getting robbed, but it’s only costing advertisers $5.8B, and that’s down from 2017. You’re supposed to feel good about that. But the fact that two studies who approached it the same way came to two wildly different conclusions only underlines the truth…digi