Minds Worth Meeting

Neither poverty nor prosperity are permanent conditions for societies; poor countries have risen from hardship to wealth within decades. But, by and large, we lack an understanding of how that transformation takes place. In a recent, critically acclaimed book, “The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty” (HarperBusiness, January 2019), authors Clayton Christensen, Efosa Ojomo and Karen Dillon provide the missing framework. Prosperity, the authors argue, is generated by market-creating innovations – products and services that create consumers where none previously existed – and these which have the potential to not only uplift entire nations from poverty but allow innovative businesses to reap enormous returns on investment and dominate markets for years and even generations to come. In the latest episode of the Minds Worth Meeting podcast, co-author Efosa Ojomo, Senior Research Fellow at the Clayton Christensen Institute for Disruptive Innovation, reveals what constitutes mar